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TI exec sees mobile growth in India

Posted: 11 Aug 2004 ?? ?Print Version ?Bookmark and Share

Keywords:texas instruments? dsp? cdma? mobile? gsm?

India's exploding mobile phone services business is a very large opportunity for Texas Instruments and will only become bigger, according to its president and CEO, Rich Templeton. And within the next five years, everyone will be "profoundly surprised" by the consumption of electronic products in the country, he said.

Inaugurating the opening of a consolidated TI software center here, he said both the GSM and the CDMA mobile services market in India present the company with a big market and that the company's Bangalore center is also playing an important role in addressing this market. TI said it will be talking to mobile services providers here to see how it could address the market better.

He said he was not worried by the concerns expressed over outsourcing and that TI would continue to be a global company with design locations spread around the world.

The company is working on having samples of its single-chip DSP for mobile phones later this year and this may be in production next year. "This single-chip solution will have a dramatic impact on the cost of mobile phones. Manufacturers can also put in more functionality into the phones as the chip will take up lesser space than the current solutions do and the fall in prices will hopefully increase the penetration of mobile services in countries including India," he said.

Templeton said that communications and entertainment will be the most important markets and the DSP will be the most important processor for the next 10 years. He listed wireless communications, broadband connectivity to the home and entertainment as high-growth markets, and TI will continue to invest heavily in manufacturing, as well as into research and development.

"The wireless market is already big but will become bigger. We are also at the cusp of an exciting period on what communications will do. I am truly optimistic about the future of semiconductors," he said.

Templeton predicted that with content itself becoming digital, there are a variety of entertainment opportunities emerging which companies can take advantage of, such as digital television, digital audio and video products, digital portable products and others. "With the content itself becoming digital, there is a redefinition of end equipment," he said.

TI is working on 65nm technology now and will make products available in this technology, next year, he said. The company will continue to invest heavily in India, and while the Bangalore center is working on products and libraries in the 90nm space, it is also working on some components in 65nm.

TI's Bangalore center, now employing a staff of about 1,100, was the first circuit design and development center to be established in India by an overseas company. This was in 1985, and the now much-talked-about city for its software skills considers the TI center as the 'Pied Piper' that led other global players into the country. This center has developed and launched several products for the parent company, including the first DSP designed entirely in India, in 1998.

- K.C. Krishnadas

EE Times

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