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VIA announces new processor naming convention

Posted: 22 Sep 2004 ?? ?Print Version ?Bookmark and Share

Keywords:via technologies? processor? via c7-series?

VIA Technologies Inc. has announced a new processor naming convention to strengthen its various processor brands and simplify the target market segmentation for the company's processors.

"At a time when the market is becoming increasingly frustrated with complex CPU naming schemes, VIA is consolidating our processor offerings into families that clarify what applications they are intended for," said Richard Brown, associate VP of marketing, VIA. "The new naming convention is based on the intended application and the feature set derived from the applicable processor core, such as on-die security features, maximum power consumption levels and power saving capabilities," Brown added.

The announcement introduces the VIA C7-Series of processors based on the C5J Esther core that will be available in the first half of next year. The VIA C7 processor will target low power desktop PCs and personal electronics systems such as PVRs and IP set top boxes, while the VIA C7-M processor will target mainstream slim and light notebook and Tablet PCs with its power efficiency and advanced PowerSaver 4.0 technology.

In addition, the company will produce the VIA C3 processor as part of its feature rich processor platform offerings. To ensure brand continuity across mobile processor offerings, the new name for the mobile version of the VIA C3 is now the VIA C3-M processor that is currently shipping in volume.

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