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Industry vet heads Xilinx's new division

Posted: 23 Sep 2004 ?? ?Print Version ?Bookmark and Share

Keywords:dsp? asic? xilinx? motorola? wireless?

Tahernia: "There is a big opportunity for Xilinx FPGAs to grow even more."

In a bid to broaden Xilinx's reach into the $2 billion signal-processing segment currently served by ASIC and ASSP technologies, the company has announced the creation of a dedicated DSP division. And the new division head hopes to show the DSP market what industry veterans are made of.

Omid Tahernia, a well-known Motorola veteran of more than 20 years with 13 patents in wireless and mobile systems, will serve as vice president and general manager of the DSP division. Tahernia will be responsible for developing next-generation DSP solutions targeted at wireless, video and imaging as well as aerospace and defense applications.

"The DSP landscape for Xilinx is evolving with dramatic advancements in our silicon and tools, coupled with the high-performance, flexibility and integration benefits inherent with FPGAs," said Wim Roelandts, president and CEO of Xilinx. "Tahernia is the kind of visionary leader and proven performer we need to move Xilinx's DSP team and business forward."

"FPGAs offer a compelling value proposition and significant technology advantages for high-performance DSP applications," Tahernia said. "I look forward to leveraging my experience at Xilinx, as we execute on a leadership strategy for further expanding the company's role in the DSP marketplace."

Tahernia emphasized the growing importance of FPGAs in DSP applications--something ASICs or ASSPs cannot offer which customers tend to overlook or are not even aware of. As such, Tahernia stressed that customer education is at the foremost of their priorities. Customers need to realize the benefits of using FPGAs, he added.

"We see a tremendous growth opportunity in DSP market. We are currently preparing our DSP solutions road map on how we can grab a share of the $2 billion market," he said. "Customer education will definitely be our first priority."

"There is a big opportunity for Xilinx FPGAs to grow even more, especially high-speed DSP solutions," said Sandeep Vij, vice president of worldwide marketing. "We are like a small fish in a large marketplace."

Tahernia joins Xilinx from Motorola where he served in a variety of leadership positions in the semiconductor and equipment segments for the past 21 years. His recent assignments at Motorola Semiconductor included being vice president and general manager of the wireless and mobile systems division and vice president and director of worldwide strategy and business development for the wireless group.

- Jerico Abila

Electronics Engineering Times- Asia

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