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Cypress VP talks about supply chain dynamics

Posted: 04 Oct 2004 ?? ?Print Version ?Bookmark and Share

Keywords:cypress semiconductor? network?

Cypress Semiconductor Corp. has announced that industry veteran Bien Irace, vice president of Cypress's channel sales and marketing, has discussed the supply network conference panel, entitled "Managing Multiparty Relationship in Complex Supply Chains" at the Fairmont Hotel in San Jose, California in Sept 28, 2004.

According to Irace, the supply chain has become more complex. Now winning business involves supporting not only the customer but also many of its partners within the chain. "It's not just about implementing new software, but about people, processes, culture and systems," Irace said. "It's a major change for our organization," Irace added.

With the need to support more customers worldwide, Cypress has mobilized multiple account teams to address specific design and fulfillment requirements for each customer. "Cypress measures customer satisfaction at all levels of the supply chain," Irace stated. "Since the company mobilized these teams, Cypress has received awards from all of its major contract manufacturers," Irace noted.

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