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Paper outlines consumer trends

Posted: 18 Oct 2004 ?? ?Print Version ?Bookmark and Share

Keywords:consumer electronics outlook? eetimes china? esm china?

"Consumer Electronics Outlook: China" is the third in a series of annual China-focused reports that examine the performance of mainland China's industry, and present opportunities and challenges of doing business there.

The report, which was spearheaded by EETimesChina and ESM China, provides an in-depth analysis of semiconductor demand and supply trends in eight key consumer electronics segments, highlighting design challenges facing mainland engineers.

Not only does it outline the major trends and growth denominators in the consumer electronics space, but it also attempts to capture the microcosm of design evolution in one of the most dynamic electronics markets in the world.

For instance, it tells us that China's DVD makers have mostly board-level design capabilities, while they rely on decoder board suppliers, who also provide firmware and applications software. The report demonstrates a graphic illustration of each product by outlining key components and associated design parameters.

Digital cameras, for example, comprise of CCD or CMOS sensors, lens systems, image processors, memory chips and LCD panels. And design challenges include LCD or CCD software programming. Lens design, meanwhile, involves multiple factors like automatic controls, optics and mechanicals parameters.

It's not just a mere commentary based on facts and figures; the paper makes some important forecasts. It says that this year will mark a comeback for China's PDA market with a surge in industrial use. Moreover, the report puts the role of chipmakers and Taiwan ODMs operating in China into a clearer perspective; helping readers better understand the emerging demographics in relation to China's new class of IC design houses.

While covering China's exhilarating design industry, it doesn't miss out in pointing the not-so-very-rosy areas. The report predicts that due to standards delay and IP issues, the growth of IC design houses in China (numbered 463 in 2003) will slow down.

- Majeed Ahmad

Electronic Engineering Times- Asia





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