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STMicro teams with Chinese firm on digital TV software

Posted: 15 Oct 2004 ?? ?Print Version ?Bookmark and Share

Keywords:stmicroelectronics? digital tv receiver? hdic?

STMicroelectronics has signed an agreement to form a joint venture with HDIC, a company of Shanghai Jiaotong University, which develops technologies for digital TV.

The joint venture, which will be 65 percent owned by STMicro, will develop, market, and sell middleware software for digital TV and set-top boxes, for both the Chinese and worldwide markets. HDIC will contribute its existing system technology of TV middleware for the Chinese market it has been developing for many years, as well as head-end software for TV operators.

The venture, expected to begin operation by the year's end, will be headed by HDIC's chief technology officer Dr. Hongtao Liao, considered a leading expert in DTV (digital TV) software. It will be based in Shanghai and initially employ 20 people.

Although primarily focused on the Chinese DTV market, the joint venture will also develop non-Chinese versions of middleware, such as OCAP (Open Cable Access Platform) for the U.S. market and MHP (Multimedia Home Platform) for European markets.

"This is a significant agreement both for ST and HDIC," said Jean-Yves Gomez, general manager of STMicro TV Division, in a statement. "We believe that the combination of STMicro's top position in digital entertainment and HDIC's leadership position in Chinese DTV technology will allow STMicro to expand its influential position in digital consumer and, in particular, in the booming Chinese market."

The move is STMicro's second over the past week to strengthen its presence in the China market.

Recently, the company agreed to become a partner in the Chinese Open Platform Initiative.

- Spencer Chin

EE Times

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