LG.Philips to enhance marketing strategy in China

South Korean panel maker LG.Philips LCD Co. Ltd plans to heighten its marketing strategy in the mainland China market. The company believes that the growing consumer electronics market in the region will push up revenue shares for displays.

Currently, LG.Philips already supplies TFT-LCD panels to Skyworth Digital Technology Co. Ltd, Changshu Konka Electronics Co. Ltd, Haier Group, SVA (Group) Co. Ltd and Hisense (Beijing) Electric Co. Ltd.

LG.Philips is also anticipating increasing demand for LCDs with the coming 2008 Olympic Games.