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SRS Labs, Skyworth to develop audio tech for China market

Posted: 09 Nov 2004 ?? ?Print Version ?Bookmark and Share

SRS Labs Inc. and The Skyworth Group have partnered to develop audio technology in a new jointly staffed application laboratory, located in the Shenzhen, mainland China near the Skyworth Group's headquarters. Skyworth will provide the facility and staff for the audio laboratory, as well as provide valuable customer feedback and industry perspective from the explosive China consumer electronics market. The companies will also work together to promote SRS Labs' Circle Surround (CS) technology as the standard surround encode/decode format for China.

Skyworth has been a licensee of SRS Labs since 1999 when Skyworth began implementing a variety of SRS audio enhancement technologies as a means of differentiating its products in the increasingly competitive China TV market.

Thomas CK Yuen, chairman and CEO of SRS Labs, said, "We are very pleased to form such a close technology partnership with one of China's most dynamic consumer electronics brands. The establishment of this R&D partnership is a first for SRS Labs -- not just in China, but worldwide -- in terms of direct involvement in consumer product development. I believe it will provide us with valuable market insight that can be fed back into our own R&D efforts, creating a point-of-reference for the development of next generation audio technologies."





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