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Intel takes second place in flash, passes Toshiba, Spansion

Posted: 19 Nov 2004 ?? ?Print Version ?Bookmark and Share

Keywords:flash memory? intel? toshiba? spansion?

A slowdown in the flash-memory market reshuffled the rankings for vendors in the third quarter. Intel Corp. jumped from fourth place in the second quarter, to second place in the third period in terms of flash-memory sales, leapfrogging Toshiba Corp. and Spansion, according to iSuppli Corp. on Tuesday (Nov. 16).

Worldwide flash memory revenue declined to $3.99 billion in the third quarter of 2004, down 4 percent from $4.2 billion in the second quarter, according to the latest preliminary estimate from iSuppli.

"Increasingly intense competition among flash suppliers, combined with an oversupply of parts in the market, caused prices to decline during the quarter, bringing overall market revenue down," according to iSuppli. "The decline marked the first sequential quarterly decrease in overall flash sales since the first quarter of 2003."

Growth in the overall memory market will stall in 2005 as higher availability of parts depresses pricing, iSuppli predicts.

Meanwhile, Korea's Samsung Electronics Co. Ltd. bolstered its leadership position in the overall flash market with revenues of $990 million and a market share of 24.8 percent. This compares to revenue of $958 million and a market share of 23 percent in the second quarter, according to iSuppli.

The company, which has focused on the NAND market, entered the ranks of the top-five NOR flash suppliers in the third quarter as it took 5.5 percent of the worldwide NOR flash business.

Continuing its comeback in the flash market, Intel attained the number-two rank in overall flash sales with revenue of $639 million and a market share of 16 percent. In the second quarter, Intel was in fourth place, behind Toshiba and Spansion.

Toshiba, which plays in both the NAND and NOR markets, took the third-place rank in the third quarter in overall flash, with a 14.6 percent market share, compared to 13.8 percent in the second quarter. The company's sales amounted to $582 million in the third quarter, up from $576 million from the second quarter.

Spansion, the joint venture between Advanced Micro Devices Inc. and Fujitsu Ltd., was in fourth place, followed by STMicroelectronics, Renesas, Sharp, SST, Macronix, and Hynix.

- Mark LaPedus

Silicon Strategies

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