LG chooses SRS Labs audio enhancement for MP3 players

LG Electronics has expanded its licensing relationship with SRS Labs Inc. to include the company's SRS WOW technology in its new line of MP3 players. The latest digital audio player models, the MF-FE421, MF-FE422, MF-FE425, MF-FE429, MF- FE462 and MF-FE465, were made available for the South Korean market earlier this month and feature FM tuners, voice recording, shuttle jogging and a sleek metallic design.

LG has licensed SRS technologies since 1996, including SRS 3D Audio, TruSurround XT and WOW for its flat panel display products and has now launched its latest digital audio player implementing WOW technology. WOW makes up for the limitations inherent in smaller speakers and headphones by providing a panoramic three-dimensional audio image that extends the sound in both the horizontal and vertical planes, well beyond the speakers or headphones themselves.

As a result, manufacturers of small audio devices such as TV receivers, wireless and personal/portable products can dramatically improve their product's audio performance without enlarging the speaker size. The enriching effects of WOW are especially noticeable on digitally compressed mono or stereo audio in formats such as MP3, WMA and audio CD, where the "tinny" hollow sound is greatly reduced.