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Philips hits one billion shipment record

Posted: 20 Dec 2004 ?? ?Print Version ?Bookmark and Share

Keywords:philips semiconductor? mobile display systems? tft module? stn?

Philips Semiconductor's mobile display systems business unit announced it has reached a one billion shipment record of mobile displays worldwide. It took them 45 years to ship one billion displays, but now the company's targeting their next billion in six or seven years.

Key to this success is its solid manufacturing facilities in China, where about 90 percent of the one billion displays shipped globally were produced. To reach their next billion in the next seven years, CEO Harold Hoskens said that the company is expanding its manufacturing facilities and R&D center in Shanghai.

"In 1998, we started in Shanghai without the R&D. Now we have a world-class facility with over 100 skilled engineers. We continue to strengthen our engineering capabilities and partner with universities such as Fudan University and Shanghai Jiao Tong University to develop TFT modules and emerging technologies for advanced mobile telephony.

Another key to our success is Philips' ability to "align our products with the handset makers," Hoskens said. "Intimacy with customers in designing our displays is a key element. We'll continue to excite our customers by providing them with products they can use in their own products to capture their target markets."

In 1991, Philips started supplying mobile displays to the telecom industry. It is during this year, according to Hoskens, when the mobile display began to take off. Now with so much demand from the mobile market, Philips sees an exciting 2005 for the display segment.

"Mobile phones are evolving very fast. As we enter 3G, we should realize what the consumers need. 3G is going to come to them through the display. 3G features are just data exchanges provided to them as information through the displays."

In 2005 and beyond, Philips believes there will be a huge technology shift from STN to TFT and other emerging technologies. There will also be an increased demand in infotainment and connectivity. Meanwhile, the automotive industry is enhancing safety and security through brighter and more colorful displays. Displays for 2005 and beyond are pressed to deliver more functionality without sacrificing power consumption.

"Displays are evolving through increased information content--more pixels, higher resolution and color. But they also require low power consumption due to the amount of data they are going to handle," Hoskens said.

There is clearly a demand for displays in mobile handsets, cars and other consumer electronics devices, Hoskens said. "Once we address the power issue, we can even see an increased demand in DVD-type applications."

- Jerico Abila

Electronic Engineering Times- Asia

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