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austriamicrosystems, Nu Horizon form distribution deal in Asia

Posted: 10 Jan 2005 ?? ?Print Version ?Bookmark and Share

Keywords:ic products? nu horizons electronics?

austriamicrosystems AG and Nu Horizons Electronics Asia Pte. Ltd have announced a partnership agreement to distribute austriamicrosystems' ASSP and standard linear IC products throughout Asia-Pacific.

Under the agreement, which is effective immediately, Nu Horizons will distribute austriamicrosystems' entire line of standard semiconductor products within the countries of Australia, mainland China, India, South Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan and Thailand. All demand creation, engineering support and product distribution will be managed locally through Nu Horizons' offices.

Carlo Rebughini, head of sales for austriamicrosystems. "We expect our partnership to strengthen our regional distribution presence within the communications, industrial, medical and automotive market segments. Given our focus on expanding our standard product offering, our goal was to partner with a distributor offering excellent market access and a dynamic sales approach to support our standard product and Standard Linear strategy.

Vick Aggarwala, president of Nu Horizons Asia-Pacific, added, "The agreement enables all Nu Horizons customers to design enhanced, technologically competitive products within the Asian marketplace."

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