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Semiconductor, content providers to simplify mobile multimedia

Posted: 14 Feb 2005 ?? ?Print Version ?Bookmark and Share

Keywords:smart system technologies? 3united? wireless? contactless smart card? mobile phone?

Royal Philips Electronics has formed an alliance with content and service providers SMART System Technologies (SST) and 3united to deliver mobile entertainment applications as well as loyalty and reward programs via near field communication (NFC) technology.

NFC, developed by Philips and Sony, securely links wireless connectivity with contactless smart card technology, making it simple for connected consumers to access entertainment, information and payment services through their mobile phones.

Working with Philips in developing NFC applications, SST will be demonstrating NFC interoperability with its PowerPay solution, a large-scale deployment of its loyalty program. In addition, SST has developed customized software for NFC phones and has integrated this with its hosted PowerPay solution.

Meanwhile, 3united already provides NFC interfaces for more than 500 premium services for national and international content providers, media enterprises and mobile network operators.

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