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Memec sets sights on Guangzhou

Posted: 01 Mar 2005 ?? ?Print Version ?Bookmark and Share

Keywords:guangzhou? telecom? memec china?

Guangzhou is home to many government-owned telecom companies in China. For the past five years, telecom/network and small/medium customers in the area have been increasing in number, with some being privatized. Victor Koh, managing director of Memec China, sees potential growth in these firms as they produce lower-cost products compared to companies in Shenzhen. These revelations could probably be one of the many reasons why Memec Inc., a semiconductor distributor, decided to establish an office there.

With vigorous electronics activities in Guangzhou province and its nearby cities, many customers request immediate technical support to meet their growing needs for specialized components. However, it is uncommon for most suppliers to invest in building an independent unit in Guangzhou as most of them derive support from their Shenzhen or Hong Kong offices.

"Opening a Guangzhou branch, which is strategically located closer to our customers in Panyu, Foshan and Shunde, enables us to have a direct relationship with them and adds value to our supplier partners. With the new technical sales force, we can upgrade our services to customers by offering seamless sales and logical assistance, and enhanced engineering support," said Koh.

The new office will cater to customers in the Guangzhou area and nearby cities. Memec is already focusing on high-growth segments such as the telecom and networking markets.

"In these markets, there is a growing demand for enhanced features in applications such as mobile phones. Our engineers try to meet customers' requirements by providing support in the whole product life cycle. During product design, we help customers evaluate and select key semiconductor devices and we offer realistic application solutions on how to enhance product features. Using deep product knowledge, our engineers provide professional advice to customers not only on component designs, but also during the product manufacturing process," Koh said.

China, being the "world's factory," is a huge manufacturing base in many areas, including computers, consumer electronics and telecommunications. "The region makes up about 14 percent of the worldwide semiconductor market," Koh said. It is likely that the industry in China will rise and fall according to the dynamism of the worldwide market. But Memec is positive about the market in China due to its diversification and its many small-to-medium manufacturers.

Memec's demand-creation divisionsMemec Impact, Memec Insight and Memec Uniquehave offices throughout Asia-Pacific including India, South Korea, Malaysia, Philippines, Singapore, Taiwan and Thailand. The company has also established 10 offices in mainland China including Beijing, Shanghai, Shenzhen, Chengdu, Hong Kong, Nanjing, Qingdao, Wuhan, Xiamen and Xian. Each office has an independent team of field application engineers and technical sales professionals to support local customers. Operating in 33 countries, Memec now has more than 2,400 employees, including more than 1,800 technical personnel.

- Kathryn Gerardino

Electronic Engineering Times-Asia

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