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Tensilica opens configurable processor company in China

Posted: 15 Mar 2005 ?? ?Print Version ?Bookmark and Share

Keywords:application-specific processor? embedded application? soc?

Tensilica Inc. has expanded its presence in the Asian market with the opening of its first office in Beijing, China. The office is expected to assure the business and technical needs of Tensilica's customers in China.

"We are pleased to establish a direct presence in China where we can work closely with the systems and semiconductor companies to help them differentiate and innovate using our automated design approach," said Chris Rowen, president, CEO of Tensilica. "Tensilica's ability to reduce time-to-market and provide greater performance will enable Chinese developers of multiple-processor system-on-chip designs to quickly achieve high profitability in new high-volume markets like consumer electronics. We have had success in other Asian markets with customers like LG Electronics in South Korea and Epson and NEC in Japan, and look forward to similar results in China," Rowen added.

Tensilica provides optimized, application-specific processor solutions in high-volume embedded SOC applications. The company's other Asian offices are located in Taiwan and Japan.

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