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Tech fair sees China industry's dominance

Posted: 28 Mar 2005 ?? ?Print Version ?Bookmark and Share

Keywords:iic-china? esc-china? electronic designs?

A plethora of electronic designs and innovative solutions are lined up at this year's International IC-China Conference and Exhibition (IIC-China) and Embedded Systems Conference-China (ESC-China). Marking its 10th year of providing engineers with new solutions that help improve their designs, this annual event sponsored by Global Sources is one of the biggest sourcing fairs in Asia.

China's growing importance in the worldwide electronics industry is common knowledge. The widespread migration of design activities to the mainland, along with local electronic companies moving up the value chain to make next-generation products, are major reasons why this event is important to design engineers, managers and companies doing business in the region, according to the organizers.

Mark Saunderson, president of Global Sources' Electronics Business Unit, said "China's market for IC technologies has grown tremendously. IC Insights reports that the mainland will become the world's single largest semiconductor market in 2005, representing up to 20 percent of the projected $175 billion worldwide demand."

A recent study by EE Times--Asia/Gartner Dataquest, "Embedded Systems Development Trends: Asia," reported that over 75 percent of embedded systems designers in China are expected to undertake up to five embedded projects this year. About 68 percent of design engineers are using RTOS and 64 percent are using processor cores in their projects. The research also shows that, as their systems and designs become more complex, Chinese engineers are increasingly using more sophisticated processor architectures.

As China's electronics industry progresses, new design challenges--convergence of computing devices, acceleration of design complexity and time-to-market pressures due to growing competition--have emerged. The local industry obviously needs to utilize embedded systems in their electronics; however, it has limited access to the latest solutions available in the global market.

This need for information, along with practical training skills necessary to build intelligent systems, is the focus of IIC- and ESC-China's technical conferences. Both events boast of comprehensive programs that aims to guide engineers through the maze of developments in systems design and on how to implement new IC applications onto their products. The programs will also cover topics on embedded DSP, device driver design, real-time technologies, networking protocols, embedded Linux and HTTP.

Keeping pace

"China has the world's largest semiconductor market," said Saunderson. "This increases the pressure on China's engineers to keep pace with advancing technologies, growing design complexity and a fiercely competitive environment. Now, more than ever, they are looking for innovative solutions to differentiate their products and ensure that they're first to market."

In line with the current trends, IIC-China features several forums on systems design, IC applications and design trends in handheld devices, audio/video systems, networking and automotive electronics.

Reflecting China's rising electronics market, the sourcing fair is anticipated to set a new record in the number of exhibitors. About 600 booths have been booked--a 51 percent increase from last year. Top semiconductor companies such as Intel, Samsung, Texas Instruments, Renesas, Infineon, Toshiba, STMicroelectronics and Philips Semiconductors will showcase their latest products that may possibly set this year's technology trends.

"IIC is China's single largest gathering of technology leaders, industry visionaries, design innovators, media and industry analysts. It presents Chinese designers with the latest IC technologies and application methodologies--plus tremendous networking opportunities," Saunderson said.

Kathryn S. Gerardino

Electronics Engineering Times- Asia

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