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Renesas to put emphasis on LSI technology at IIC-China

Posted: 30 Mar 2005 ?? ?Print Version ?Bookmark and Share

Keywords:flat panel display? iic-china? tv signal? mobile phone? digital consumer?

In this year's International IC China Conference & Exhibition (IIC-China), Renesas Technology Corp. will describe a digital display LSI technology for designing flat panel display (FPD) components, including DTV and DVD applications in a session about designing digital A/V systems.

The company will explain TV signal processing and FPD technology, and will highlight approaches to improving picture quality and sound processing in all three venues: Shenzhen, Beijing, and Shanghai at booth numbers B15, E1, 8G02, respectively.

According to Atsushiko Kitamura, senior marketing communications manager, Renesas Technology (Shanghai) Co. Ltd, the company has focused on the China market beginning July 2004.

At present, Renesas has sales, R&D, production, design and engineering support activities in China. "With the coming IIC, Renesas expect more business opportunities to enhance our position in the region. Our design support activities in China will prove to be of help in meeting the increasingly demanding needs of Asian EEs, since we are capable of responding quickly to their needs," Kitamura said.

Kitamura also added, "The sessions and seminars that will be conducted during the show are provisions intended for the mobile phone, digital consumer and automotive industries in China."

The company will put on display its chipset solutions for mobile phone, digital consumer, automotive and industrial products; SH-Mobile, an application processor for next-generation mobile phones that is sufficient to process heavy loading applications such as MP3, MPEG4, 3-D games and videophone; Renesas original architecture, "Lite Engine" with analog signal input; LCD TV; R8C dc motor; automotive LAN and CAN, and car navigation demo; and power meter.

Kathryn S. Gerardino

Electronics Engineering Times-Asia

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