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Samsung takes lead in OLED market, says iSuppli

Posted: 11 Apr 2005 ?? ?Print Version ?Bookmark and Share

Keywords:oled? samsung sdi? mobile phones?

Samsung SDI leveraged its strong presence in the mobile-phone business to become the leading supplier in the global OLED panel market in 2004, according to market research firm iSuppli Corp.

Samsung SDI (Seoul, South Korea) captured 44 percent of OLED unit sales last year, replacing Japan's Pioneer as the leading OLED supplier. Samsung's OLED shipments have been boosted by internal sales to its thriving mobile-phone business, said iSuppli.

Though mobile phones continue to the largest OLED application, MP3 players are also catching on, with Taiwan-based RiTdisplay edging out Pioneer as the second leading supplier with 22 percent of OLED unit sales, said iSuppli. RiTdisplay rapidly entered the market for OLED displays in MP3 players, driving up sales.

On a whole, revenue in the global OLED market jumped from $251 million in 2003 to $408 million last year, up 63 percent. Unit sales were 31 million, nearly double from 16.8 million in 2003.

For 2005, OLED unit sales are expected to nearly double to 60 million units, with revenue projected to grow 50.7 percent to $615 million.

iSuppli projects the OLED market growing at a rate of 29 percent revenue-wise through 2011, reaching $2.9 billion. Unit sales will grow 34 percent over the same period to 341 million.

The firm also projects OLEDs to begin appearing in TVs under 5 in. diagonal in size by 2006, though it does not expect penetration into larger TVs until later in the decade.

- EE Times

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