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Once-a-year event assembles designers, experts in one spot

Posted: 04 Jul 2005 ?? ?Print Version ?Bookmark and Share

Keywords:eda&t-taiwan? esc-taiwan? ic design?

In this age of design strategies for a globalized environment, both board and IC design companies must keep up with competition to stay in the game. Every year eMedia Asia Ltd, a joint-venture company between Global Sources and CMP Media LLC, hosts an event to give design engineers an opportunity to meet with EDA and embedded system industry experts under one roof.

Identified as Asia-Pacific's largest and most established event, the 13th Electronic Design Automation & Test-Taiwan (EDA&T-Taiwan) Conference & Exhibition and the 5th Embedded Systems Conference-Taiwan (ESC-Taiwan) is scheduled to run on July 27-28 at the Taipei World Trade Center.

The emergent design competency in Asia is shaping up the regional business dynamics. This year's EDA&T-Taiwan and ESC-Taiwan conferences are anticipated to bring Taiwan's IC design houses, EDA companies and fabs together to discuss future business and design strategies for the region.

Presenters will propose key objectives on Taiwan's IC design roadmap and the technological strategies to achieve them. The seminars will provide a comprehensive look at the latest embedded technologies, explained by the people who created them.

ESC-Taiwan

The embedded systems forum will start on designing video into tomorrow's consumer applications. Video is fast becoming ubiquitous in consumer applications. The round-table discussions will tackle solutions to the various design challenges and will examine the standards for delivering video, including MPEG2/4, H.264 and VC-1. Attending delegates will learn about the latest applications and market trends for video-embedded consumer electronics, video compression standards, and solutions to design challenges unique to various applications.

Industry experts John Carey of STMicroelectronics, Ted Hsu of Faraday Technology Corp., and Raymond Mak of MontaVista Software Inc. will speak before the delegates in this particular topic.

Another interesting area will be on the future of processors for signal processing. Companies such as Xilinx, MIPS Technologies Inc. and Broadcom Corp. will discuss how signal processing applications are changing, and how these changes are affecting processors, development tools, and the market for software components.

EDA&T-Taiwan

Globalization of design work, shorter time-to-market and higher cost-to-market are realities that both board and IC design companies must compete with. At the EDA&T session, EDA companies will share their portfolio on how to help Taiwan in fulfilling what they believe should be the region's roadmap. Fab's will discuss the technology- and cost-related offers they are making or plan to make; while design houses will speak on what they need from the tool vendors and fabs.

Vendor exhibitors for the seminar will include ARC International and Maojet Technology Corp., Cadence Design Systems, EE Solutions Inc., ChipX, EVE, EverCAD Software Corp., Mentor Graphics, MoSys Inc., Sandwork Design Inc, Sequence Design Inc., Sierra Design Automation Inc., Spirox Corp., TeraSoft Inc., Virage Logic Corp. and Wipro Technologies.

Industry specialists said that Taiwan is one of the world's top design centers for ICs. And for them to remain a key player in the field, design engineers must continuously improve their IP development skills and establish closer working relationships with foundries.

The EDA&T-Taiwan and ESC-Taiwan, formerly known as ESC-Asia, have been helping international vendors demonstrate their latest EDA and embedded technologies, and solutions to Taiwan engineers and technical managers who design these products for the past 12 and 4 years, respectively.

Kathryn S. Gerardino

Electronics Engineering Times-Asia





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