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Truth in advertising

Posted: 01 Jul 2005 ?? ?Print Version ?Bookmark and Share

Keywords:dsp? asp? fpga? processor? cycle-accurate?

Bier: vendors with an eye on long-term success should strive for credibility.

Signal-processing applications are becoming more complicated and more variedand so is the hardware that runs them. Ten years ago, DSPs used fairly simple architectures and most were similar to one another. Today, many DSPs use complex architectures, and there is remarkable variety. What's more, DSPs increasingly compete with alternatives such as ASSPs, general-purpose processors and FPGAs. This growing complexity and variety have made it more difficult to evaluate chip performance. Accurately comparing the performance of a DSP and an FPGA, for example, requires a careful, detailed analysis.

The complexity of today's applications also means that engineers can no longer select a processor solely based on factors like cost and performance. Instead, engineers must also evaluate the development infrastructureincluding tools, development boards, off-the-shelf software components and other supportavailable for the processor. Without the right development infrastructure, it can be impossible to complete a sophisticated application on time and within budget.

The need to evaluate development infrastructure complicates the selection of a processor. Suppose that an engineer developing a video-processing application wants to use an off-the-shelf video compression algorithm (codec). To choose the best processor, the engineer must understand not only the merits of the candidate processors, but also those of corresponding codec implementations. For example, a slow processor with well-optimized off-the-shelf codec software might perform better than a fast processor with a poorly optimized codec. Meanwhile, a poorly optimized codec implementation that's been thoroughly tested may be a better choice than a well-optimized but buggy one.

And evaluating development infrastructure is often even trickier than evaluating processor performance. One reason is that subtle distinctions between vendors' offerings can make huge differences in development. The variation among processor simulators illustrates this point. Some simulators are fast, but not cycle-accurate; others are cycle-accurate, but slow. Some cycle-accurate simulators only model the processor core accurately; others model both the core and the memory system. Getting the right kind of simulator is critical.

The upshot is that engineers depend more than ever on vendors' honesty. In the past, it was often easy to check vendor claims. An engineer with a basic understanding of processor architectures needed only a few hours to determine if a vendor's performance claims were plausible. Now, even a skilled, experienced engineer can find it difficult to thoroughly evaluate both a complicated processor and its supporting development infrastructure in reasonable time.

This situation tempts vendors to issue exaggerated claims about their offerings. But such hyperbole will backfire. Engineers may be at the mercy of the vendor's marketing department during processor selection, but they will quickly learn the truth once product development begins.

Vendors that routinely overstate quality will inevitably develop a reputation for untrustworthiness that will make it difficult to sell products. Engineers know that the success of their projects depends on the reliability of the vendor's claims. As a result, vendors with an eye on long-term success should strive for credibility, even if being honest means losing some sales in the near term.

Jeff Bier
President
Berkeley Design Technology Inc.

Kenton Williston of BDTI contributed to this column.




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