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Avnet to create specialty semiconductor distribution division

Posted: 14 Jul 2005 ?? ?Print Version ?Bookmark and Share

Keywords:semiconductor? memec group? avnet electronics? oem?

Following completion of Avnet Inc.'s acquisition of Memec Group Holdings Ltd, Avnet Electronics Marketing Americas has disclosed its plan to establish Avnet Memec Americas, a specialty semiconductor distribution division within the Americas region, alongside the existing Avnet Electronics Marketing organization.

Memec built a unique distribution business focused on providing proactive engineering support to help OEMs evaluate and select key semiconductor devices at an early stage of the design process. The ability to secure design wins is attractive to suppliers who want their proprietary products marketed to a large number of customers. OEM customers make use of specialty distributors to gain access to technical support they could not otherwise obtain. Merging Memec's resources with Avnet Electronics Marketing's capabilities strengthens Avnet's overall offering to the electronics market.

"In the process of evaluating the best strategy and structure to fit the Americas market, we determined that this offers the best approach to service our customers, while at the same time preserving the Memec brand. The specialty division model complements our current EMA structure, balancing our design chain and supply chain offerings," said Phil Gallagher, president of Avnet Electronics Marketing Americas. "Combined, our customers benefit from an expanded supplier roster and additional technical expertise, backed up by global supply chain capabilities and resources," Gallagher added.

On a global basis, Avnet Electronics Marketing regions will each offer their customers Avnet Memec, a series of additional semiconductor-focused divisions. Although supplier franchises may vary across regions, all Avnet Memec divisions worldwide will continue to deliver the engineering services that have led the industry. The merger of Memec's engineering resources with Avnet Electronics Marketing's design- and supply-chain services creates a balanced business model that can build stronger relationships with Avnet's trading partners.




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