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Optoelectronics/Displays??

Varitronix to make commercial ZBD shelf-edge displays

Posted: 26 Jul 2005 ?? ?Print Version ?Bookmark and Share

Keywords:varitronix? electronic shelf-edge? lcd?

A two-year old partnership between ZBD Displays Ltd and manufacturer Varitronix Ltd of Hong Kong has been extended to cover commercial manufacturing of ZBD's zenithal bistable display.

ZBD said it would roll out a mass-produced version of an electronic shelf-edge label for the retail market, but did give a timetable. The displays are to be produced by Varitronix on existing LCD production lines and have the feature that they retain an image without power and so are suitable for occasional price changes that are linked into a computerized system.

Such electronic systems can support flexible pricing systems so that as the number of items in stock reduces the price increases automatically.

Varitronix is set to sell the shelf-edge displays worldwide while ZBD continues work on other retail promotional signage and label markets, ZBD said.

"Varitronix's expertise in LCD manufacturing has transformed our technology into one of the most cost-effective, graphical bi-stable display currently in production," said Manoj Thanigasalam, vice president of business development at ZBD Displays, in a statement. "Electronic signage and the ability to adapt to frequent pricing changes will be crucial for the high street to stay competitive and also fight back against online competitors. Consumers can expect electronic displays to become an integral part of all high street store layouts over the next five years," Thanigasalam added.

- Peter Clarke

EE Times





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