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ENEA strengthens business in Asia

Posted: 02 Aug 2005 ?? ?Print Version ?Bookmark and Share

Keywords:embedded software? ose rtos? soc? dsp?

With the booming of cell phone and other communications devices in Asia, Sweden-based embedded software provider ENEA Embedded Technology revealed plans to expand business in the region.

The company has set up a subsidiary in Japan, and will establish a branch office in Shanghai, China. In Taiwan, the company has cooperated with distributors.

According to EVP Christophe Ballan, the telecom and wireless markets are the company's main focus, accounting for 80 percent of revenue, wherein both cell phone and base station applications have a 50 percent share.

The main product of ENEA is OSE real-time operating system. Besides the full-featured OSE RTOS, this core product line has OSEck, a simplified version of OSE for DSP applications, and OSE Epsilon, a low-cost version for SoC development.

"Currently, 15 percent of mobile phones in the world use the OSE real-time operating system", said Ballan. "Ericsson Mobile Platforms (EMP) has chosen OSE, so our clients include Sony Ericsson", he added.

He stressed that cell phone makers need to consider how to add values to hardware by utilizing software for the next-generation of 3G cell phones. Therefore, real-time operating system will still play an important role. At present 3G cell phones from Nokia, LG and Sony Ericsson use OSE operating system and almost 50 percent of 3G cell phones will use OSE operating system at the present time.

The office in Shanghai is expected to be established in October this year. "Telecom makers including Datang, Huawei and ZTE have been our customers", said Ballan. For Taiwan market, HTC is an indirect customer by using EMP platform and business needs to be extended. The company will cooperate with distributors.

Meanwhile in order to build more complete development tools, applications and services, Ballan said that ENEA is considering the acquisition of embedded software providers whose products complement with our products in the Asian.

- Karen Kou

Electronics Engineering Times- Taiwan

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