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TI, A-MAX extend reach in portable entertainment market

Posted: 18 Aug 2005 ?? ?Print Version ?Bookmark and Share

Keywords:a-max? dsp? portable digital entertainment? mp3 player?

Texas Instruments Inc. (TI) and A-MAX Technology Ltd (A-MAX) have announced that A-MAX will be supporting TI's DSP technology for developing and manufacturing two advanced portable digital entertainment products. The companies expect to provide manufacturers with low cost, high quality, production- ready products to help speed time to market and ease design issues. (See Internet Audio.)

Building on its experience in design, development, manufacturing and distribution of high quality portable digital media products, A-MAX has expanded its product design offerings beyond basic MP3 players to advanced digital entertainment centers. TI's DSP-based technology enables A-MAX to reach new markets and offer manufacturers feature-rich portable media player and audio jukeboxes. OEM can contact A-MAX now to begin development on these portable entertainment applications.

Leveraging TI's comprehensive DSP-based digital audio processor, A-MAX can pack the most advanced digital entertainment functionality available into an audio HDD player that can fit in a shirt pocket. The TI-enabled audio jukebox can play and record all of the most popular audio formats, as well as support games and play MJPEG and MPEG-4 movies and display BMP and JPEG images in full color on the player.

Devices based on TI's DSP-based solutions are programmable and can be updated through software upgrades to incorporate new features and functionality, helping differentiate the product from its competitors. In addition, TI's low-power, high performance DSP can handle all of the processing required for a portable player with overhead remaining, allowing manufacturers to differentiate their products by adding more features. For instance, an audio HDD player is now able to incorporate slideshows, which can be created on the device by attaching a music playlist to a series of photos and then shown on the color LCD.





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