QuickLogic continues focus on low-power portable apps

QuickLogic Corp. has joined both the SD Card Association and the CE-ATA Organization. The SD Card and CE-ATA groups develop low-power bus and form factor standards for memory, networking and storage peripherals that will be adopted into portable consumer products. By joining these groups, QuickLogic enhances its low-power ecosystem that includes Eclipse II FPGAs, PowerAware software and strong industry partners.

Kevin Yee, director of business development, said, "We are extending our commitment to portable consumer products through our membership in the SD Card and CE-ATA organization, and we believe that through our membership, we can share our expertise in dealing with power issues while simultaneously gathering additional information on how to better serve our customers."

QuickLogic introduced its first family of uWatt programmable bridges earlier this year to provide efficient Wi-Fi and hard disk drive connectivity for users of embedded processors including Intel's PXA product family. In addition to providing the desired interfaces, the programmable nature of the devices enables a high degree of customization, providing opportunities to perform sophisticated power management, reduce the loading on the main processor and securely implement content authentication logic.