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Cypress, AIT extend distribution pact to Taiwan, China

Posted: 22 Sep 2005 ?? ?Print Version ?Bookmark and Share

Keywords:fast sram? ait? usb device? memories? physical layer devices?

Cypress Semiconductor Corp. and Asian Information Technology Inc. (AIT) have reached a distribution agreement that will enable AIT to sell the complete range of Cypress products into Taiwan and mainland China.

The agreement enables AIT to sell all of Cypress's products, including Fast SRAMs and other high-bandwidth memories, USB devices, timing technology solutions, physical layer devices, framers, network search engines, and PSoC programmable mixed-signal arrays.

AIT, which has been a distributor of SMaL Camera Technologies' digital imaging solutions for a variety of business and consumer applications, such as ultra-slim digital still cameras, automotive vision systems and cellphone cameras, became a distributor of Cypress products when Cypress acquired SMaL Camera Technologies in February 2005.

Among new initiatives, AIT will deploy a team to promote Cypress products, initially focusing on Cypress's CMOS image sensors and PSoC devices. The company aims to be one of Cypress' top-two distributors in both Taiwan and China in 2006.

Mike Chen, president of AIT, stated, "This agreement enables AIT to reinforce its product portfolio to become a top electronics supplier to handset and digital still camera makers, while providing the opportunity to pursue new customers in PCs and other market areas."

"AIT's strong relationships with China and Taiwan handset and digital still camera makers provides a whole new vehicle for Cypress to showcase a broader product portfolio that goes well beyond CMOS image sensors to include capacitive touch sensing, dual-processor interconnects, storage interfaces and low-cost memory solutions," said Paul Novell, managing director of Cypress's Asian sales and operations.

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