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Texas Instruments teams up with TCL

Posted: 20 Oct 2005 ?? ?Print Version ?Bookmark and Share

Keywords:texas instruments? tcl? tct? 2.5g? wireless?

In line with its commitment to provide low-cost solutions for emerging markets worldwide, Texas Instruments Inc. (TI) announced that its 2.5G wireless platform has been selected by TCL Communication Technology (TCT) for affordable 2.5G handsets. As part of its roadmap to meet the growing need for low-cost handsets, TCT plans to leverage TI's 2.5G and DRPTM-based single-chip cellphone technology in its handsets.

TI's 2.5G wireless roadmap is designed to further reduce system costs, paving the way for rapid design of voice-centric, low-cost devices for manufacturers. The OT-E157 is the first in a series of handsets TCT will develop using TI's 2.5G solutions. The OT-E157 is a voice-centric handset and includes basic messaging applications, polyphonic tones, alarm clock and games. The device will retail at approximately $40, expected to draw mass adoption in low-cost markets.

"This product results from close collaboration with TI, whose extensive wireless expertise enabled us to quickly design a low-cost handset where pricing is a critical ingredient in the recipe for success," said Liu Fei, CEO of TCT. He added that with the selection of TI's 2.5G, they are able to establish a relationship that will provide trendy, yet affordable wireless devices to rapidly growing markets.

Powering OT-E157, TI's full Class 12 GSM/GPRS TCS2010 chipset allows manufacturers to achieve low system BOM while providing application processing capabilities. Moreover, the chipset features power-saving innovations that double stand-by time compared with previous generation devices.

TCT's roadmap also includes ultra-low-cost handsets based on TI's single-chip cellphone solution and targets the voice-centric market. The single-chip phone solution integrates the bulk of handset electronics into a single chip, which dramatically reduces cost, power requirements, board area and silicon area.

Larry Tan, TI vice president, Asia Marketing Sales stated, "TI's wireless technology is empowering people to connect, communicate and exchange information in places where it hasn't yet been possible." He further explained that their cost-efficient solutions enable companies like TCT to build devices with features and functions that their customers want at prices they can afford.





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