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Omron targets larger share of U.S. and global RFID market

Posted: 01 Dec 2005 ?? ?Print Version ?Bookmark and Share

Keywords:rfid? Omron? radio frequency identification?

Omron Corp. will invest $20 million worldwide over 2005 and 2006 as a first step in seizing a larger share of the U.S. and global radio frequency identification (RFID) market.

The company's aggressive entry into the U.S. marketplace focuses on its RFID label inlay and reader products. It aims to take advantage of Wal-Mart's RFID shipping tag mandate, which requires its largest 100 suppliers to put RFID tags on shipping crates and pallets, while leveraging Omron's 20 years of global RFID product development and application experience.

Omron president and CEO Hisao Sakuta said "RFID is an important, global initiative which requires a large investment. I believe RFID could be a major growth engine for the company." Sakuta added that certain market conditions in the United States and Omron's own history in RFID product development and testing are creating these opportunities.

Initial investments in the United States include a headquarters office and training center for the division in Schaumburg, Illinois. A testing center to help customers and systems integrators validate applications will be opened in nearby St. Charles, Illinois, while marketing and sales operations in Schaumburg will support sales and technical support teams serving the entire United States. Following this U.S. initiative, the company plans to expand and create similar operations in Europe and China.

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