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Data I/O and Microchip announce marketing alliance agreement

Posted: 02 Dec 2005 ?? ?Print Version ?Bookmark and Share

Keywords:Data I/O? Microchip Technology? alliance? microcontroller? semiconductor?

Data I/O, a provider of manual and automated programming systems, and Microchip Technology, a supplier of microcontroller and analog semiconductors, announced that they have completed a strategic marketing alliance agreement that will further develop their respective and mutual customer bases. Under the terms of the agreement, both companies will direct increased resources for closer customer support at the device level as well as local sales and marketing cooperation.

According to Bruce D. Rodgers, VP of sales and marketing for Americas and Asia at Data I/O, this agreement strongly positions both companies to heighten their timely and focused support for customers in the major geographies. "Our companies have had a successful relationship for some time, and this agreement recognizes that we can further strengthen ties to better serve our many mutual customers in Asia, Europe and the Americas," said Rodgers.

"This agreement is also equally important because Microchip and Data I/O see the potential business growth associated with a closer working relationship, which allows customers to benefit from increased early support through the many phases of volume production," Rodgers added.

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