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Omron opens new production and sales base in Guangzhou

Posted: 20 Dec 2005 ?? ?Print Version ?Bookmark and Share

Keywords:Omron? automotive? electronic component?

Omron Corp., a $5.5 billion Japanese manufacturer of automation and sensing products, officially opened a new automotive electronic components production and sales base in Guangzhou, China, in a strategic move to address global customer needs for low-cost procurement and strengthen business with major automotive manufacturers operating in the region.

The new company, officially named Omron (Guangzhou) Automotive Electronics Co. Ltd or OAG, will initially employ approximately 80 staff and start producing keyless entry systems and power window controllers starting next month (January 2006). In the future, production will expand to include new electronic control devices that are currently under development.

"Many of the major players in the global automotive manufacturing industry have entered the Chinese market, and competition is rapidly intensifying," said Hiroki Toyama, president of Omron's Automotive Electronic Components Business (AEC). "By starting local production in Guangzhou, a city that has become a global hub for the industry, we intend to target the rapidly growing Chinese market head on."

The company has earmarked AEC, together with its Industrial Automation and Electronic Components businesses as growth areas in its long-term corporate management strategy. China has also been identified as an engine to power the company's growth, and Omron is accelerating business expansion in the region.




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