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SigmaTel, ASTRI to build 'state-of-the art' IC Design Center in HK

Posted: 21 Dec 2005 ?? ?Print Version ?Bookmark and Share

Keywords:SigmaTel? Applied Science and Technology Research Institute? ASTRI? IC Design Center?

SigmaTel Inc. and Hong Kong Applied Science and Technology Research Institute Co. Ltd (ASTRI) announced a strategic alliance focused on establishing a new, state-of-the art IC Design Center in Hong Kong.

According to the press release, the new center will enable SigmaTel to respond rapidly to the design needs of its customers in fast-moving sectors such as computing and consumer electronics, where reducing design cycle times and time-to-market are key competitive differentiators.

"Technology is important, but time has become one of the most critical factors when it comes to designing the next generation of electronic products. The launch of the new IC Design Centre in conjunction with ASTRI will enable SigmaTel to move its expertise closer to the action in our largest and fastest growing market, China, as well as the rest of Asia," said Jose Lau, SigmaTel's VP for Asia.

Under the terms of SigmaTel's agreement with ASTRI, ASTRI will form the initial IC design team and set in motion the first product development project for SigmaTel. SigmaTel will then provide the advance design technology and industrial production experience that will build up the engineering staff. The initial nine month trial project will focus on a new IC design for audio applications and attracting talented Hong Kong engineers to join the new R&D operations.

"Collaborating with ASTRI in Hong Kong where SigmaTel has its regional headquarters will produce tremendous advantages and will give us the opportunity to have an unparalleled track record and depth of expertise in the market. These are priceless benefits and we are fortunate to have found such a talented and creative organization to work with," added Lau.

Founded by the Government of the Hong Kong Special Administrative Region (HKSAR), ASTRI's mission is to deliver world-class innovations for customer-focused industrial impact. SigmaTel and ASTRI will continuously evaluate the status of the strategic alliance and resulting projects to assess the possibility of extending their cooperation to include opportunities in other IC product development areas.




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