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High-performance analog effects product innovation

Posted: 01 Jan 2006 ?? ?Print Version ?Bookmark and Share

Keywords:howard cheng? analog devices inc? adi? electronics industry? 2006?

Cheng: Year 2006 promises to bring another round of product innovation in the electronics industry.

The progression of silicon vendors to deep-submicron digital-CMOS manufacturing has invited rapid product innovation and has brought the "digital revolution." However, it is often overlooked that these exciting new products would never have been possible without simultaneous advances in analog semiconductors.

Year 2006 promises to bring another round of product innovation in the electronics industry, particularly in the consumer products sector, as everything from music to photographs to X-rays are going digital. Vehicle-stability control is possible in automotive electronics through analog-enabled devices. In the field of medicine, portable diagnostic equipment can improve patient care while reducing cost. Most of these devices will be highly dependent on the ability of IC manufacturers to deliver higher-performance analog circuitry.

Image quality of digital still cameras will also continue to improve due to the speed and resolution of data converters designed into the camera's analog front-end. In the cellphone arena, the integration of new features will require higher-performance signal-processing capability and new advances in power-management ICs.

A similar story is unfolding in the emerging DTV market. To deliver high-definition images to ever-larger flat-panel screens, designers will need higher-resolution ADCs and DACs running at faster sampling rates, as well as analog interface circuits and video decoders to link legacy and modern A/V equipment to new-generation TVs.

The common theme across these growing markets is the increasingly critical role of signal-processing expertise. As products evolve from single-function devices to multifunction networked platforms, designers face the challenge of managing, manipulating and integrating a wide variety of voice, data and multimedia inputs.

To accomplish this, they need high-performance analog and mixed-signal circuitry capable of accessing real-world data faster. At the same time, the evolution of wireless connectivity and the move to smaller, portable products demands analog components that generate less noise and consume minimal power. Semiconductor companies that demonstrate a strong understanding of their customers' application-level needs will make these exciting new innovations possible.

- Howard Cheng
VP for Greater China
Analog Devices Inc.

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