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RF locator system uncovers shopping patterns

Posted: 01 Jan 2006 ?? ?Print Version ?Bookmark and Share

Keywords:park ji-young? ahn jae-myung? rf cart solution? rfid? location system?

Ahn: Collected data will bring new information that could not be acquired previously.

In the retail distribution service sector, sales has a close correlation with customer movements in a store. Until recently, leading market research firms have used videography and in-store observers as the primary means of collecting customer-activity data.

This is where the RF Cart Solution, an RFID customer-location system, comes in.

"In the upcoming ubiquitous era, we will play an integral role in the retail distribution service area," said Jae-myung Ahn, president of RetailTech Co. Ahn has 20 years of experience in retail distribution.

The RF Cart Solution can provide retailers with information such as shoppers' popular stopping points, the duration of their stay and the merchandise they actually bought. Not only can they predict the customers' buying habits or product preferences, but also future purchasing trends.

The solution can read goods, identify defects and monitor unpopular products. RFID equipment can read volumes of data during the 9min average shopping time, which sometimes results in data inaccuracy. Ahn pointed out that these inaccuracies can be avoided with revisions to the solution.

"Collected data will bring new information that could not be acquired previously. It will provide a new environment for both customers and retailers," Ahn said.

Commercial challenges facing this technology include an irregular recognition rate of the electronic tag in shopping carts or baskets, which ranges from 33 percent to 90 percent. Security and privacy issues also need to be resolved.

Ubiquitous technology may not come exactly as we see it in the movies, but our future is certainly headed in that direction, said Ahn.

- Park Ji-young
EE TimesKorea

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