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Flexity unveils surge protector at CES

Posted: 09 Jan 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Flexity PowerSquid? surge protector? Flexity? power filter? Calamari?

Flexity LLC introduced the Flexity PowerSquid surge protector to retailers at the 2006 Consumer Electronics Show (CES) in Last Vegas. The surge protector, designed by Trident Design LLC, will be available for delivery in spring of 2006, with an introductory MSRP of $49.99. All Flexity models will feature: Ultra-MOV surge suppression technology, full connectivity protection and Purestream power filtering. The flagship Calamari model featuring glowing neon outlets, a 360 rotating flat-profile plug, a Purestream power filter and an audible alarm, will retail for $79.99.

According to the press release, the surge protector provides better reach and flexibility because of its cephalopod design, which incorporates flexible arms for the female outlets to accommodate transformer plugs without wasting outlets.

"We are excited to introduce the premium Flexity PowerSquid to retailers and specialty suppliers throughout the international consumer electronics community," said Chris Hawker, founder of Flexity, and inventor of the surge protector. "We look forward to meeting members of the "SquidSquad"the avid customers who email us every day about how much they love the PowerSquid design."

The product was recently awarded by the Consumer Electronic Association (CEA) as "Best of Mobile Office/Home Office" in the 2006 CES Innovations Design and Engineering Awards competition; and received "Honoree" recognition in both the "Audio Accessories" and "Computer Accessories" categories. The annual CES Innovations Awards are sponsored by the CEA, and endorsed by the Industrial Designers Society of America.

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