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TI's digital media processing tech powers Kodak cams

Posted: 10 Jan 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Texas Instruments? TI? digital media processing technology? Kodak? EasyShare?

Texas Instruments Inc. (TI) announced that its latest digital media processing technology is incorporated in three new Kodak EasyShare cameras that were announced at last week's Consumer Electronics Show (CES) in Las Vegas.

Based on TI's semiconductor technology running Kodak's algorithms, the exclusive Kodak Color Science image processing chips in the EasyShare V570, C663 and Z650 cameras are each loaded with the cutting-edge features that have become synonymous with the EasyShare brandeffortless sharing and printing, stunning image quality, in-camera editing, as well as television-quality video and audio, said the press release.

"TI's flexible digital media processor provides a differentiated platform that helps Kodak offer a range of EasyShare products," said Kanika Ferrell, digital camera marketing, TI. "By combining Kodak's state-of-the-art algorithms with TI's powerful, high-performance digital media processor, the Kodak Color Science image processing chip can be built into cameras that address multiple market segments while retaining the core functionalities that have become the hallmark of EasyShare products."

Kodak's three new cameras take advantage of TI's digital media processor, which uses DSP technology. By utilizing a DSP-based processor in the new EasyShare cameras, the cameras can implement many differentiated features such as scene balancing, tone scaling, flare correction, noise reduction, red-eye removal, TV-quality MPEG-4 video, in-camera editing and optimized JPEG compression.

Designed for digital camera applications and leveraging a highly efficient, low-power TMS320C54x DSP core, an ARM RISC processor, plus video and imaging coprocessors to improve performance, digital media processors enable camera manufacturers to expand the breadth of their portable imaging and multimedia products, said the press release.

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