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TV phone sales to hit $30B by 2010

Posted: 15 Feb 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Spencer Chin? TV phone? Strategy Analytics?

Sales of TV phones will soar from $5 billion in 2005 to over $30 billion by 2010, according to a report by market research firm Strategy Analytics.

The report, titled "TV Phones: Integration and Power Improvements Needed to Reach 100 million Sales," said technology vendors such as Qualcomm, TI, ATI, Philips and STMicrolectronics need to help handset vendors navigate tradeoffs in size, design, power and integration to help achieve sales goals.

"We see component integration and improvement in the power-performance threshold as requisite to driving form factors below the sweet-spot 100g level," said Chris Ambrosio, director of wireless research for Strategy Analytics.

The study noted that while Japan and Korea now account for over 80 percent of TV phone sales, Western Europe, North America and China will be the key growth spots the next few years.

In addition, the study expects the open procedure standard DVB-H to account for 40 percent of all TV phones by 2010, up from 19 percent in 2006, as support grows from vendors such as Nokia, Motorola, Sony Ericsson, and Siemens.

- Spencer Chin
EE Times

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