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Optoelectronics/Displays??

Philips solution featured in LG's LCD TV reference design

Posted: 23 Feb 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Philips Electronics? LG Electronics? TDA15500? TV505?

Royal Philips Electronics announced that LG Electronics integrated Philips' single-chip solution TDA15500 with it's TV505 reference design in the entire portfolio of mainstream LCD TV chassis.

Using the reference design in multiple products, said the press release, results in lower production costs, allowing LG Electronics to offer LCD television sets for the mass market at a competitive price without compromising picture quality.

"In a highly competitive marketplace, manufacturers are looking for the flexibility to differentiate their product offering from the competition," said Jos Klippert, marketing director of digital TV solutions at Philips. "By deploying our single-chip LCD TV solutions and reference designs, LG Electronics can play on the fast time to market and offer LCD TVs at a very competitive price level to drive market adoption of high picture quality TV sets."

The TDA15500 is derived from Philips' Ultimate-One-Chip (UOC) third-generation solution. This single chip product contains an on-chip microcontroller that permits the full implementation of LCD TV systems with a minimum number of external components. Integrating the video decoding capabilities developed in the UOC family with advanced de-interlacing features allows for the easy implementation of the LCD-TV solution and gives customers a rapid time to market, said Philips.




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