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Vestel selects Freescale's i.MX31 processor for PMPs

Posted: 14 Mar 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Vestel Electronics? Freescale? PMP? i.MX31? i.MX31L?

Vestel Electronics announced plans to enter the burgeoning portable media player (PMP) market with its own product line, driven by Freescale Semiconductor's i.MX31 multimedia applications processor.

According to the press release, the new PMPs will offer an elegant video and audio mobile entertainment experience in a state-of-the-art ergonomic design. A prototype of the PMP with H.264 video and DivX VGA playback, along with DVB-H mobile TV support, is scheduled to be demonstrated at the CeBit trade show in Hannover, Germany.

Based on an advanced ARM11 core and developed around Freescale's Smart Speed architecture, the i.MX31 processor has many features enabling product line differentiation without requiring significant engineering re-work. This enables OEMs like Vestel to rapidly deploy a variety of mobile multimedia devices with varying degrees of functionality and features.

"The high degree of adaptability in Freescale's i.MX applications processors for fast PMP feature enhancement and differentiation was the tipping point for Vestel," said Ugur Savas, deputy general manager of Vestel. "Freescale's expertise in Linux portable devices and high quality engineering support, coupled with the strong consumer market presence of Vestel, really makes us confident that our collaboration will yield creative and exciting consumer mobile electronics devices."

The i.MX31 and i.MX31L multimedia applications processors designed for high performance, low power mobile applications such as video and audio media players, mobile gaming consoles and GPS systems as well as smartphones, PDAs, ultra portable handheld computers and other wireless devices.

"OEMs like Vestel are adopting the i.MX platform to drive innovation and quick market entry due to the product line's scalable performance, small form factor, low power operation and low bill of materials," said Denis Griot, vice president and general manager of Freescale in Europe.

Suggested resale pricing for the i.MX31 processor is $21.84 in 10,000-unit quantities. The i.MX31L, which does not include the 3D graphics accelerator, has a suggested resale price of $18.56 in 10, 000-unit quantities.

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