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Korea's IT-SoC Association joins IIC-China again

Posted: 15 Mar 2006 ?? ?Print Version ?Bookmark and Share

Keywords:IIC? international ic conference&exhibition? IT-SoC? korea? C&S?

After a successful exhibit at last year's International IC-China Conference & Exhibition (IIC-China), ten companies from Korea's IT-SoC Association (ITSA) signed up and participated in this year's IIC-China in Shanghai. ITSA's booth this year was in orange with the phrase "Dynamic u-Korea" printed across the walls.

ITSA's Lee MinYoung said that compared to last year's IIC-China wherein most of the Korean companies only showed samples of their products, at this year's conference, Korean participants presented chips and solutions already released into the market.

"And since we needed to limit the number of participants, IT-SoC could only select ten companies with better market performance and technologies from those who expressed interest in attending IIC-China," Lee said.

Among the ten companies, four were familiar brands, such as multimedia processor chip vendor LetsVision Inc., MP3 player chip supplier MCS Logic, TFT-LCD driver chip manufacturer PixelChips and CMOS image chip supplier Seloco Inc., which focuses on PC camera chips, network camera modules, TCP/IP networking modules and EDA tools, including MyCAD and Myprotor.

Commenting on the attendees, Lee said that LetsVision, Boo-Ree Multimedia Inc. and @Lab Inc. had best shown the advantages of their respective technologies.

A participant at last year's conference, LetsVision demonstrated this year its Medeo1000 multimedia application processor and MEDEO2000 DMB SoC solutions. Both chips use ARM9 core to accomplish MPEG-4 codec and TV-out function.

Setting up offices in China
According to Lee, some Korean companies won business contracts from China customers during the 2005 IIC-China. Some companies have even set up offices in China, including MCS Logic Inc., which had established a subsidiary in Beijing and an R&D center in Shenzhen.

"We choose the Shanghai leg of IIC-China since there are many local R&D companies here," said Lee. "Also, an increasing number of international companies are moving or building their development centers in Shanghai or nearby regions." He added that IIC-China is the best platform for Korean enterprises to enter the China market. "You will be seeing us again at next year's IIC-China. We will be sharing updates and achievements made by Korean IC companies with China's engineers," said Lee.

- Jason Wang
Electronics Engineering Times-China




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