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PMP needs to merge with cellphone, says Smartwork exec

Posted: 21 Mar 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Emily Yu? PMP? International IC Conference & Exhibition? IIC-China? MiniLogic?

During the 11th Annual International IC-China Conference & Exhibition (IIC-China), MiniLogic Device Corp. Ltd disclosed that portable media players (PMPs) will continue to experience strong growth in the future with the reduction of cost and the rise of market demand.

Lee GuiZi, a general manager from MiniLogic, said that industry experts consider PMPs with a single function as the portable entertainment device that can win over the mid-range price market.

Market research company iSuppli recently reported that global shipment of MP3 players and PMPs exceeded 129 million units in 2005, an increase of 250 percent over the previous year. iSuppli predicted that global MP3 player and PMP shipments will increase to 181 million units in 2006, and then reach 231 million units in 2009.

On the other hand, Smartwork Technology Ltd, a distributor of digital home appliances, multimedia and cellphone applications, commented that "pure" PMPs will not be "hot" since it is not essential to consumers, and that only by combining with cellphones will PMPs will be successful.

Chen XinYi, Smartwork's business development manager, said that should PMPs with a video player function be integrated into a cellphone, it will greatly reduce shared components investment, including the TFT LCD panel, memory card and AV codec, and free PMPs from high cost difficulties. "This will be a double-win solution," Chen stressed.

SigmalTel Inc., a supplier of MP3 player controllers, maintains a conservative attitude towards the PMP market by delaying its release of a full function PMP solution. SigmalTel's PMP SoC roadmap reveals that it will release two SoCs based on 90nm ARM926EJS core, codenamed Encore and Piano. The former is an audio/visual solution, while the latter only supports audio.

- Emily Yu
Electronics Engineering Times-China

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