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Pentax adopts Cypress' PSoC in new digicam

Posted: 22 Mar 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Cypress? PENTAX? PSoC mixed-signal array? Optio A10 digital camera?

Cypress Semiconductor Corp. announced that Pentax Corp has adopted Cypress' Programmable System-on-Chip (PSoC) mixed-signal array for its new Optio A10 digital camera. The Cypress PSoC solution is employed in the Optio A10's proprietary new shake reduction system.

According to the press release, Optio A10 is the flagship model of Pentax's new Optio compact digital camera series. The 8Mpixel camera combines a slim, lightweight, stylish design with the new shake reduction system for sharper quality images.

Cypress' CY8C27643-24LFXI PSoC mixed-signal array integrates all the shake reduction functions to drive Pentax's proprietary image sensor stabilizing system, all in a low profile, 7-by-7mm QFN package.

"The PSoC device is an integral part of our shake reduction system, which separates the Optio A10 from the competition," said Tahei Morisawa, general manager of first development department, imaging system business headquarters in Pentax. "The chip's flexibility gave us the ability to integrate numerous functions, saving design time and cost. We were able to treat the PSoC chip like our own flash-configurable ASIC."




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