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TDK, Densei-Lambda to launch unified product brand

Posted: 29 Mar 2006 ?? ?Print Version ?Bookmark and Share

Keywords:TDK? Densei-Lambda KK?

TDK Corp. and Densei-Lambda KK will launch a unified brand, called TDK-Lambda, for power-supply products on April 1, 2006. As the first stage of the brand integration, the two companies will promote and market their products together.

According to the press release, the unified brand will cover AC/DC switching power supplies, DC/DC converters and DC/AC inverters.

TDK has been mainly focusing on products for consumer equipment, while Densei-Lambda has a strong presence in industrial equipment. Densei-Lambda's strength lies in AC/DC switching power supplies and power modules, while TDK's advantage is in DC/DC converters and DC/AC inverters.

With the unified brand, said the press release, the two companies will leverage their strength in sales, marketing, manufacturing and product development.

As the first initiative in their co-marketing activities, TDK and Densei-Lambda will co-exhibit their unified brand products and new products at the TDK-Lambda Booth at Techno-Frontier 2006, which will be held at the Makuhari Messe International Convention Complex in Japan next month.

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