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Syntax-Brillian, China South formalize China-based JV company

Posted: 04 Apr 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Syntax-Brillian? LCD? LCoS HTDV? China South Industries Group? LCoS?

Syntax-Brillian Corp., a manufacturer and marketer of LCD and LCoS HTDVs and digital entertainment products, and China South Industries Group Corp., a state-owned enterprise directly under the administration of China's Central Government, signed a strategic partnership formalizing the creation of a joint venture (JV) company in China for the manufacture of LCoS-based light engines.

The JV company, called Sino-Brillian Display Technology Corp., is to assemble and sell LCoS-based light engines to TV manufacturers initially in China and eventually to the rest of the world. According to the press release, the partnership will combine Syntax-Brillian's expertise in LCoS technology with China South's best optical components, positioning the JV company as a global LCoS light engine leader.

"This partnership further deepens the technology collaboration between our two countries. It will hasten the advent of HDTV LCoS in China, providing one of the largest markets in the world better digital TV and entertainment experience, said Vincent Sollitto, Jr., Syntax-Brillian's Chairman and CEO.

Sino-Brillian Display Technology Corp. will use Syntax-Brillian's proprietary LCoS Imagers exclusively in the light engines to be manufactured by the JV.

Industry data shows that HDTVs account for 35 percent of China's TV market in 2005, with sales volume reaching to 1.6 million units, or 180 percent higher compared with the previous year. It is also projected that cable HDTV users in China will reach 3 million in 2008 as a result of the Beijing Olympics.

"There are 340 million households in China who want HDTV. With this joint venture, China South will be able to provide the single best HDTV technology, LCoS, at an affordable price to many of these homes, Nie Xiao Fu, vice chairman of China South, said in a statement.

The Syntax-Brillian and China South JV company is expected to start limited production of LCoS light engines by the end of next month (May 2006), with volume production to commence in July 2006. The targeted production volume of the JV is 300,000 light engines annually.

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