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Hitachi, Bridgestone partner in marketing electronic paper displays

Posted: 06 Apr 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Hitachi? Bridgestone? electronic paper display?

Hitachi Ltd and Bridgestone Corp. have reached a basic agreement to mutually cultivate the market for electronic paper display solutions and to strive towards the commercial application of the displays.

Electronic paper displays are ultra-thin and lightweight, and combine the conveniences of both paper and digital media by realizing long-life operation via battery and by adopting a display module that has image retention ability and the drive, wireless communications circuit and memory embedded in. Since the image display does not require electricity to run and the contents can be transmitted wirelessly, said the press release, it can easily be set up in places where it is difficult to install power supplies and communication equipment. These features make it useful in communicating advertisements and other information, including that needed in times of emergency due to the disaster, added the two companies.

Under the terms of the agreement, Bridgestone will supply the display modules to Hitachi and Hitachi will use them in the production of electronic paper displays. Business will be focused primarily in transportation, electricity and urban development engineering. The aim is to provide total solutions by way of integrated display management, contents database management and remote transmission.

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