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Actions Semi video tech promises better display of motion picture

Posted: 13 Apr 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Actions Semiconductor? fables? semiconductor? video technology?

Actions Semiconductor Co. Ltd, one of China's leading fabless semiconductor companies, introduced a new generation of video technology that supports a higher degree of picture resolution (QCIF i.e. 176 x 144), promises a better display of motion picture than the AMV1.0 and 2.0 technologies, and is capable of converting SWF files and other regular movie formats. According to the press release, the Advanced Media Video-AMV3.0 technology was developed specifically to be the video engine for Actions' new 9 series SoCs.

John Lee, senior product manager of Actions Semi, said that the AMV1.0 and AMV2.0 are presently widely used technologies, accounting for majority of the market. "These technologies are the industry leaders in terms of stabilization and file converting efficiency. AMV technology is able to support the conversion of various video formats as well as SWF, while most of our competitors' products cannot support the video formats in ASF, RM, MOV, DVD or SWF,'' Lee said.

''Although our current 9 series SoCs require conversion software to enable playback, our next generation of SoC products, embedded with a MIPS core, will support direct streaming video playback. With the benefits of a MIPS core, the data processing speed will be much faster,'' continued Lee. ''Another obvious advantage of the AMV engine is that it will be much more convenient and attractive to the average end user as more and more websites begin to provide downloadable AMV files.''

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