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Infineon touts performance in automotive electronics

Posted: 04 Jul 2006 ?? ?Print Version ?Bookmark and Share

Keywords:automotive electronics? Infineon? Strategy Analytics? market share?

Infineon's automotive electronics business posted a sales growth of 11.9 percent in 2005at least, that's what market research company Strategy Analytics said in its latest study. Infineon announced the results of this study in a press statement, claiming that it has outperformed the global market as a whole, which expanded by 7.5 percent to $16.4 billion.

Strategy Analytics said Infineon's sales revenue in this market rose to $1.52 billion from $1.36 billion in 2004, which gave it a 9.3 percent share of the global market. Infineon has a market share of 14.8 percent in Europe and 7.9 percent in the U.S.

Peter Bauer, head of Infineon's automotive, industrial electronics and multimarket division, attributes the organization's performance to "the focus on automotive applications and requirement, with a broad product portfolio." Infineon supplies sensors, microcontrollers and power semiconductors for the automotive industry. Infineon claims that every new vehicle built around the world contains on average approximately two dozen components from the company.

According to Bauer, one of the factors that have helped Infineon's automotive electronics business in the U.S. is new legislation introduced to improve safety and security, and to better control automotive emissions.

"To be successful in Japan, you have to fulfill the customer requirements regarding product quality," declared Bauer. Infineon's advantage, Bauer continued, stems from its early adoption of the Automotive Excellence Program, a quality management system that strives for zero defect products.

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