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IPTV subscriptions to jump to 34M by 2010

Posted: 13 Jul 2006 ?? ?Print Version ?Bookmark and Share

Keywords:IPTV? TDG? The Diffusion Group? Herve Utheza? Colin Dixon?

Global IPTV subscriptions are expected to jump from two million to 34 million between 2005 and 2010, reflecting a compound annual growth rate (CAGR) of 60 percent. According to The Diffusion Group's (TDG) latest report, North America will experience the most rapid rate of growth during this time period with a CAGR of 78 percent, followed by Europe, the Middle East and Africa with a CAGR of 61 percent and Asia Pacific with a CAGR of 41 percent.

The report's authorsHerve Utheza and Colin Dixon, said that IPTV deployments in several key European countries are on schedule, with launches expected in smaller Eastern European and Nordic countries. For these reasons, the EMEA region is expected to top 14 million IPTV households by 2010 with France, the United Kingdom, Italy, Spain and Germany accounting for 87 percent of the total.

The number of North American IPTV households is also expected to near 14 million by 2010, with the United States accounting for 80 percent of these subscriptions. While the majority of 2005 and 2006 IPTV deployments have been executed by small rural operators, TDG said it expects the new deployments by Verizon and AT&T to greatly increase subscribers starting in 2007.

Asian IPTV deployments, however, are expected to account for only 5.6 million subscriptions by 2010. "Although Hong Kong's PCCW continues to push IPTV deployments, and despite ongoing IPTV trials in both China and India, consensus expectations regarding the growth of the Asian IPTV market are simply not achievable," noted Utheza.

Utheza points to the impending launch of Digital Terrestrial Television in China as the primary reason for poor IPTV demand in the region. "After many years of political wrangling, the Chinese government is about to announce a single DTV standard for both fixed and mobile services. Once this happens, the government will start pushing more aggressively the distribution of digital set-top boxes as a means of ramping up the number of DTV subscribers."

"IPTV market conditions vary widely depending on the country or geography in question, entailing that individual markets will evolve and behave in very unique ways," added Dixon. He also noted that a handful of individual service operators will account for 75 percent of the deployed volume with the remaining 25 percent split between hundreds of other operators. "These conditions will pose a challenge to all types of IPTV solutions vendors, one that requires detailed and flexible implementation and go-to-market strategies."




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