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Actions' new product line targets PMP market

Posted: 21 Jul 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Actions Semi? Series 7500? Series 13? personal media player? PMP?

Actions Semiconductor Co. Ltd, a fabless SoC developer in China, has launched new Series 7500 products and introduced the Series 13 product family. The company's Series 7500 products are targeted at the personal media player (PMP) market. These products, featuring 0.18&956;n process technology, promise optimized power consumption and enhanced CD-quality audio capability at a competitive price.

Actions said its Series 13 product family was designed to provide the PMP mass market with advanced features at highly compelling price points, thereby offering customers a strong functionality-to-price ratio. Products in this series feature dual-core architecture with 32bit MIPS+24bit DSP, a Linux OS and full audio and video functionality. The devices are compatible with MP3, ADPCM, WMA, OGG, APE, Audible, and WAV audio formats, and feature video playing and recording capabilities that support WMV, AMV, MPEG-4 SP, and MJPEG QVGA 30fp formats. They are also compatible with Windows Media Digital Rights Management 10 (WMDRM10) and PlaysForSure.

"We continue to work diligently at diversifying our product portfolio to opportunistically strengthen our presence in all segments of the PMP market," said Nan-Horng Yeh, Actions CEO. "Actions is excited to continue to build upon its broad foundation of innovative, cost advantageous products through new and improved offerings."

Samples of the new Series 7500 devices will start shipping in August. Samples of Series 13 products are expected to ship over the next few months and commercial quantities are expected to be available by the end of 2006.

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