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China Video Industry Association to support HDMI

Posted: 25 Jul 2006 ?? ?Print Version ?Bookmark and Share

Keywords:Silicon Image? semiconductor? high-definition content? China Video Industry Association? CVIA?

Silicon Image Inc., a supplier of semiconductors for the secure storage, distribution and presentation of high-definition content, has announced an agreement with the China Video Industry Association (CVIA), under which CVIA will promote and support the use of the HDMI, and DVI IP for TV ICs" target=_blank>High-Definition Multimedia Interface (HDMI) by the consumer electronics industry in China.

The agreement with CVIA positions China to play a major role developing next-generation digital consumer electronics technology.

As part of the agreement, Silicon Image and CVIA have agreed to work together to promote HDMI adoption among domestic Chinese electronics manufacturers, co-develop new technology applicable to HDMI, and collaborate on establishing testing and interoperability certification labs.

In addition, Silicon Image will support the China Digital Interface Industry Alliance (CDIA), an industry alliance consisting of major Chinese electronics manufacturers that CVIA is establishing. CDIA will work to promote the use of HDMI in consumer electronic products, promote communications among manufacturers in China and abroad, and strengthen coordination between hardware manufacturers and content providers.

Based in Beijing, CVIA is China's industry association for manufacturers of consumer electronics, focused on promoting China's digital consumer electronics industry.

As part of the agreement, Silicon Image and CVIA will cooperate in establishing testing and interoperability certification labs. Silicon Image will continue to operate HDMI authorized testing centers (ATCs) and Simplay HD Testing Centers in China. In addition, Silicon Image, through its wholly-owned subsidiary, Simplay Labs LLC, and CVIA will work together to establish testing and interoperability certification labs that complement the capabilities of the HDMI ATCs.

Silicon Image has also announced the opening of China's second combined HDMI ATC/Simplay HD Testing Center in Shanghai, and with the support of CVIA plans to open a third such facility in China at a location to be determined.

- EE Times

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