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CEVA, ASTRI partner to develop new-gen multimedia solutions

Posted: 25 Jul 2006 ?? ?Print Version ?Bookmark and Share

Keywords:CEVA? ASTRI? CEVA-TeakLite DSP?

CEVA Inc. and Hong Kong Applied Science and Technology Research Institute Co. Ltd (ASTRI) jointly announced the CEVA-TeakLite DSP and associated multimedia software chosen by ASTRI's IC Designs Group, which will be developed into a fully integrated, low power audio SoC platform solution.

This is one of the projects driven by ASTRI IC Design Group's Multimedia Platform (MMP) initiative to enable a platform-based solution with comprehensive video/audio codec intellectual properties (IP) for semiconductor companies in Hong Kong and Greater China. The solution aims to develop a cost-effective SoC for a wide range of multimedia applications, such as portable multimedia players and IPTV.

The CEVA-TeakLite's feature, which combines optimal performance and complete audio and imaging codec software, is the key factor for ASTRI's decision to licence the DSP. Using a single source for both the DSP and the software, the platform offers ASTRI the benefit of a highly optimized system that delivers power and performance advantages, and ease-of-integrationall crucial factors in the successful development of a product for the highly competitive portable multimedia markets.

"Partnering with ASTRI is of significant importance to our expansion strategy into the growing semiconductor industry in Greater China," said Gideon Wertheizer, CEO of CEVA. "ASTRI's relationship with local China-based fabless companies and proven track record in IP deployment provide an excellent platform from which we can deliver our CEVA-TeakLite DSP and multimedia software in highly optimized and affordable solutions to the portable multimedia markets."

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